Tag: Reward Media
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Why Indovia Runs 95% of Its Japan Media Mix on CPE — And Why That Number Isn’t an Accident
If you’re buying installs in Japan the same way you buy them in the US or Europe, you may be optimizing for the wrong number. That’s the core argument from Jatin Mittal of Indovia, a mobile game publishing partner that invests its own capital into UA and distribution for studios worldwide. In a conversation with…
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The Clearest Spring Runs Dry First — And So Does Your Best CPE Campaign
A CPE campaign in Japan hit D3 ROAS of 30% — well above the industry average. Retention held strong too. Then, in week three, the water ran out. The clearest spring runs dry first. This campaign was no exception. The Tradeoff No One Puts on the Kickoff Slide A reward event tuned for quality —…