Category: Insights
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326% More Revenue Isn’t Luck β It’s a KPI Set Before Day One
Reward campaign users already generate 326% more revenue than standard UA users. Only if that was the number you were chasing. Most teams launching a CPE (reward) campaign in Japan can’t say what they were actually chasing β not until three weeks in, when someone asks “did it work?” and nobody agreed on what “worked”…
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The Latest Trends in Japanβs Mobile Advertising Market
Introduction Japan’s mobile advertising market is one of the most lucrative and competitive in the world. With high smartphone penetration and a user base that demonstrates strong spending habits, mobile marketers must constantly adapt to new trends and technologies to stay ahead. As a UA (User Acquisition) manager, understanding the latest developments in this evolving…
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Long CPE in Japan: Is It Really That Promising?
Why does this approach seem to flourish particularly in Japan? Letβs delve deeper into the phenomenon to unravel the intricacies behind its success.