Tag: NCPI
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Your Japan Playbook Won’t Work in Korea — And the Reason Isn’t Distance
Korea and Japan sit two hours apart by flight. Marketers routinely treat them as one region with one strategy. They aren’t, and it isn’t. In September 2026, Korea’s biggest holiday of the year, Chuseok (Sept 24–26), lands in the same week as Japan’s Silver Week (Sept 19–23) — the first overlap in eleven years. One…