Tag: Audience Saturation
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The Clearest Spring Runs Dry First — And So Does Your Best CPE Campaign
A CPE campaign in Japan hit D3 ROAS of 30% — well above the industry average. Retention held strong too. Then, in week three, the water ran out. The clearest spring runs dry first. This campaign was no exception. The Tradeoff No One Puts on the Kickoff Slide A reward event tuned for quality —…