Tag: LTV
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Why Indovia Runs 95% of Its Japan Media Mix on CPE — And Why That Number Isn’t an Accident
If you’re buying installs in Japan the same way you buy them in the US or Europe, you may be optimizing for the wrong number. That’s the core argument from Jatin Mittal of Indovia, a mobile game publishing partner that invests its own capital into UA and distribution for studios worldwide. In a conversation with…