{"id":206,"date":"2025-03-14T00:36:29","date_gmt":"2025-03-14T00:36:29","guid":{"rendered":"https:\/\/rocket-a.com\/staging\/3698\/?p=206"},"modified":"2025-03-14T08:04:26","modified_gmt":"2025-03-14T08:04:26","slug":"case-study-point-incomes-cpe-campaign","status":"publish","type":"post","link":"https:\/\/rocket-a.com\/staging\/3698\/case-study-point-incomes-cpe-campaign\/","title":{"rendered":"Case Study: Point Income\u2019s CPE Campaign"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Client Information<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Casual game<\/li>\n\n\n\n<li class=\"\">Developed outside Japan<\/li>\n\n\n\n<li class=\"\">Main target users: Women, in their 20s-40s&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Client\u2019s KPI<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Increase users in Japan<\/li>\n\n\n\n<li class=\"\">Acquire higher LTV users (e.g.+7 Retention)<\/li>\n\n\n\n<li class=\"\">Increase Ad Efficiency<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"\">Set up an incentivized campaign on Point Income<\/li>\n\n\n\n<li class=\"\">Adjust the campaign goal: not too hard but it takes more than several days to complete<\/li>\n\n\n\n<li class=\"\">Optimize the campaign<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Services We Offered<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">CPE campaign on Point Income<\/li>\n\n\n\n<li class=\"\">Creatives for the campaign<\/li>\n\n\n\n<li class=\"\">Operation support and optimization\n<ul class=\"wp-block-list\">\n<li class=\"\">Post on official Instagram and X accounts<\/li>\n\n\n\n<li class=\"\">Put the campaign on the website\u2019s&nbsp;<em>Featured&nbsp;<\/em>section<\/li>\n\n\n\n<li class=\"\">Offer limited-time offers (e.g. 20% more points if you participate in the campaign today)&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campaign Summary<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-2.webp?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-208\" srcset=\"https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-2.webp?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-2.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-2.webp?resize=768%2C432&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is Point Income?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular side job Japanese people do, and Point Income is one of the biggest point sites in Japan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Point Income Campaign Examples<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-3.webp?resize=768%2C432&#038;ssl=1\" alt=\"\" class=\"wp-image-209\" srcset=\"https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-3.webp?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-3.webp?resize=300%2C169&amp;ssl=1 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-4.webp?resize=768%2C432&#038;ssl=1\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-4.webp?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/rocket-a.com\/staging\/3698\/wp-content\/uploads\/2025\/03\/Point-Income-4.webp?resize=300%2C169&amp;ssl=1 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Client: Point Income<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website:&nbsp;<a href=\"https:\/\/pointi.jp\/\">pointi.jp<\/a><em>(Note that the website may not be accessed from an IP address outside of Japan)<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Client Information Client\u2019s KPI Strategy Services We Offered Campaign Summary What is Point Income? It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Point Income\u2019s CPE Campaign - Rocket A \ud83d\ude80<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocket-a.com\/case-study-point-incomes-cpe-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Point Income\u2019s CPE Campaign - Rocket A \ud83d\ude80\" \/>\n<meta property=\"og:description\" content=\"Client Information Client\u2019s KPI Strategy Services We Offered Campaign Summary What is Point Income? 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