Tag: Japan UA
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326% More Spend Isn’t Luck — It’s a KPI Set Before Day One
Reward campaign users already spend 326% more than standard UA users. Only if that was the number you were chasing. Most teams launching a CPE (reward) campaign in Japan can’t say what they were actually chasing — not until three weeks in, when someone asks “did it work?” and nobody agreed on what “worked” meant…