Author: aix
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326% More Spend Isn’t Luck β It’s a KPI Set Before Day One
Reward campaign users already spend 326% more than standard UA users. Only if that was the number you were chasing. Most teams launching a CPE (reward) campaign in Japan can’t say what they were actually chasing β not until three weeks in, when someone asks “did it work?” and nobody agreed on what “worked” meant…
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The Latest Trends in Japanβs Mobile Advertising Market
Introduction Japan’s mobile advertising market is one of the most lucrative and competitive in the world. With high smartphone penetration and a user base that demonstrates strong spending habits, mobile marketers must constantly adapt to new trends and technologies to stay ahead. As a UA (User Acquisition) manager, understanding the latest developments in this evolving…
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Long CPE in Japan: Is It Really That Promising?
Why does this approach seem to flourish particularly in Japan? Letβs delve deeper into the phenomenon to unravel the intricacies behind its success.
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Case Study: Point Incomeβs CPE Campaign
Client Information Clientβs KPI Strategy Services We Offered Campaign Summary What is Point Income? It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular…