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Category: Case Study

  • Case Study: Point Income’s CPE Campaign

    Case Study: Point Income’s CPE Campaign

    Client Information

    • Casual game
    • Developed outside Japan
    • Main target users: Women, in their 20s-40s 

    Client’s KPI

    • Increase users in Japan
    • Acquire higher LTV users (e.g.+7 Retention)
    • Increase Ad Efficiency

    Strategy

    1. Set up an incentivized campaign on Point Income
    2. Adjust the campaign goal: not too hard but it takes more than several days to complete
    3. Optimize the campaign

    Services We Offered

    • CPE campaign on Point Income
    • Creatives for the campaign
    • Operation support and optimization
      • Post on official Instagram and X accounts
      • Put the campaign on the website’s Featured section
      • Offer limited-time offers (e.g. 20% more points if you participate in the campaign today) 

    Campaign Summary

    What is Point Income?

    It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular side job Japanese people do, and Point Income is one of the biggest point sites in Japan. 

    Point Income Campaign Examples

    Client: Point Income

    Website: pointi.jp(Note that the website may not be accessed from an IP address outside of Japan)